Top highlights from Superfans
Once youve found the people in your target audience and begun learning about their problemsand most importantly, how they talk about those problemsyoull be setting yourself up to connect with that audience authentically and effectively for as long as youre in business.
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You may have to be a little creative in the keywords you use. Also, think outside your niche. For example, one level beyond homeschooling might be something like education or parenting.
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I can imagine some interesting discussions related to the pros and cons of homeschooling in groups related to either of those categories, too.
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Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which youre able to connect authentically with your audience and make them feel special.
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Your role, instead, is to find out what people are talking about, and more importantly, how theyre talking about it.
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Learn the language your audience usesespecially how they describe their pains, problems, and needsand put it into action.
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In the search bar within the group, usually located in the sidebar, type in the following phrases to help you find the goods. Make sure to include quotation marks to get exact matches:
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why is it when can I what are the what is the how come I need help please help I need help with Whats great is that this method can also be used in forums, blogs and even on Google!
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Method 2: Describe your biggest challenge related to _______________.
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If your business involves helping people succeed with their podcasts, maybe its asking about the biggest challenges they encounter when finding interview guests for their show.
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Then, reach out via email or direct message to the people who respond to ask follow-up questions. I think youll find people are more than happy to share a lot of valuable details that will help you create and refine products and services to address their pain points.
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Post your question on social media where even a casual visitor will see it and have a chance to respond.
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sent an email out that included an open-ended survey question:
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Whats your number one challenge related to building an online business?
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received more than 7,000 responses, and I used those lyrics to inform the language in my sales copy, emails, and much more.
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That exercise also helped us determine that there were three different groups of people in my audience: people who didnt have a business yet, people whod started but hadnt seen significant results, and people whod started and achieved good results.
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1,000 True Fans written by Kevin Kelly,
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This led us to create three separate audience buckets that we talk to in different ways on the website and through email, and influences the products and services we create for them.
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You dont need to change the entire world to build a successful business; you just need to change someones world.
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Even if you dont have a huge audience, you can still take advantage of asking open-ended questions like this.
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There are a lot of ways you can learn the language of your audience. Here are three ways you can do this right now.
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But focusing on the experiences that create superfans is more important than any other activity in your business. Its more important than getting more traffic, more followers, more views, or more subscribers. Its even more important than building your email list and acquiring more customers. Why? Because when you focus on creating superfans, as a byproduct youll get more traffic, more followers, more views, and more subscribers. Youll build a stronger, more targeted tribe who will go out of their way to support you and what you do.
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Theyll be more engaged, more excited, and more likely to take action. And theyll be more likely to buy from you, too! Superfans are truly the life of your business.
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In the search bar within the group, usually located in the sidebar, type in the following phrases to help you find the goods. Make sure to include quotation marks to get exact matches: why is it when can I what are the what is the how come I need help please help I need help with
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When you become a superfan of something, its not because of a person, a product, a name, or a brand. You become a superfan because of how that person, product, or brand makes you feel.
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when implemented, can create superfans for your brand. Pick and choose the ones that resonate with you and fit your style. The key is to understand the unique qualities and needs of each segment and tailor the ways you appeal to each one. Just the conscious effort alone will have you doing better than most of the competitors in your space.
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Building a strong, successful brand is about solving peoples problems.
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If you can define the problem better than your target customer, they will automatically assume you have the solution.
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For example, you could include a similar question in an email in the autoresponder series people receive after they subscribe to your list. Youll get a continuous stream of answers as people join, and you can then follow up with them.
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Method 1: Find conversations that are already happening online.
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When you follow up, ask questions like, What kinds of solutions have you tried so far? If you had a magic wand to solve this challenge, what would things look like for you? I promise youll receive a ton of incredibly valuable information youll be able to feed directly back into your business.
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But focusing on the experiences that create superfans is more important than any other activity in your business. Its more important than getting more traffic, more followers, more views, or more subscribers. Its even more important than building your email list and acquiring more customers.
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Groups on Facebook or LinkedIn
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Method 3: Real-Life Conversations
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Why? Because when you focus on creating superfans, as a byproduct youll get more traffic, more followers, more views, and more subscribers. Youll build a stronger, more targeted tribe who will go out of their way to support you and what you do. Theyll be more engaged, more excited, and more likely to take action. And theyll be more likely to buy from you, too!
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For example, if youre in the homeschooling niche, obviously youd type in homeschooling or homeschool. A number of groups (among other results, like pages or people) will appear. Filter out everything but the groups, if possible.
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This one is simple, and is similar to method 2: Find ten people, and ask them to spend fifteen minutes talking to you about a problem or need they have related to your area of expertise or interest.
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figure out the rate at which youre able to connect authentically with your audience and make them feel special.
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And no one is a superfan of anything that doesnt make them feel special.
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