I recalled a sermon by Dr. Martin Luther King, Jr., called The Drum Major Instinct. In it, he talks about how, deep down, we all want to be first, celebrated for our greatness; we all want to lead the parade. He goes on to point out that such selfish impulses can be reconciled by aligning that quest for greatness with more selfless aims. You can strive to be first in service, first in love.
Barack Obama,
A Promised Land
A Promised Land by Barack Obama