Starting my own business was the only thing that made lifes other risksmarriage, Vegas, alligator wrestlingseem like sure things. But my hope was that when I failed, if I failed, Id fail quickly, so Id have enough time, enough years, to implement all the hard-won lessons. I wasnt much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.

Shoe Dog by Phil Knight