Driving back to Portland Id puzzle over my sudden success at selling. Id been unable to sell encyclopedias, and Id despised it to boot. Id been slightly better at selling mutual funds, but Id felt dead inside. So why was selling shoes so different? Because, I realized, it wasnt selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible. Sometimes

Shoe Dog by Phil Knight