For that matter, few ideas are as crazy as my favorite thing, running. Its hard. Its painful. Its risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination. Its not just that theres no finish line; its that you define the finish line. Whatever pleasures or gains you derive from the act of running, you must find them within. Its all in how you frame it, how you sell it to yourself. Every

Shoe Dog by Phil Knight