If one person embodies this approach to work and lifethe apex predator of the anticipated regret food chainthat person is Jeff Bezos. Hes one of the richest people in the world, thanks to founding Amazon, one of the largest companies on the planet. He owns The Washington Post. He visits outer space. Yet in the domain of our most misunderstood emotion, he is best known for a concept that he calls the Regret Minimization Framework.

The Power of Regret by Daniel H. Pink