Two explorers are walking across the African savanna. Suddenly, a lion appears. The first explorer takes off his knapsack, takes a pair of running shoes out of it, and puts them on. What are you doing? asks the second explorer. Im preparing to run, says the first. Dont be stupid, youll never outrun the lion. I dont need to outrun the lion, says the first, I only need to outrun you!

Conscious Business by Fred Kofman