Bill grasped that there are things we all care about as peoplelove, family, money, attention, power, meaning, purposethat are factors in any business situation. That to create effective teams, you need to understand and pay attention to these human values. They are part of who we all are, regardless of our age, level, or status. Bill would get to know people as people, and by doing so he could motivate them to perform as businesspeople. He understood that positive human values generate positive business outcomes. This is a connection that too many business leaders ignore. Which is why we think it is so important that we all learn to do it now. It is counterintuitive in the business world, but essential to success.

Trillion Dollar Coach by Eric Schmidt